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Industry Updates
300 million play Badminton everyday! Why don't you pick up the racket?


Beyond Sand & Sun - The UAE Emerges as a Global Marine-Sports Hub
When you hear “UAE sports,” your mind probably goes to football, cricket, or maybe motorsports. But lately, there’s been a wave under the radar — one riding on waves (literally): marine sports. The country is staking a claim to become a global hub for sailing, jet-ski racing, modern marine championships and more.
1 min read


Catch Them Young - How the Dubai Schools Games Is Shaping UAE’s Sporting Future
In a country often associated with glitzy stadiums and pro-level sports, there’s a quieter revolution underway — one that starts in schools. The 2025 edition of the Dubai Schools Games just returned, bringing together more than 25,000 students from 185 schools across the UAE.
2 min read


Cricket’s New Chapter - How ILT20 Is Shaking Up the UAE
Cricket in the UAE has long been more than just a sport — it’s a cultural bridge between expatriate communities and the local scene. And with the recent rise of the league ILT20, things are heating up.
2 min read


The UAE’s Smart-Sports Revolution - AI Is Changing the Game
There’s a subtle revolution happening in the UAE’s sports world, and it isn’t about who scores the next goal or hits the next six — it’s powered by data, AI, and a vision rooted in the future. Across the Emirates, sports organizations are increasingly embracing artificial intelligence to transform how athletes train, clubs operate, and fans engage.
2 min read
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